Unpacking the Results: Cyber Week 2023

 Unpacking the Results: Cyber Week 2023

Back in October, Adobe Analytics released their 2023 Holiday Spending forecast, which predicted that holiday sales (Now.1 to Dec.31) would reach $221.8 billion, representing a 4.8% growth year-over-year (YoY). Extreme discounts and the popularity of Buy Now, Pay Later...
How AI Can Help in E-commerce Customer Support

How AI Can Help in E-commerce Customer Support

Customer support is a pivotal element for success within the e-commerce landscape. From corporate behemoths to fast-rising start-ups, e-commerce businesses of all sizes are always looking for ways to improve their customer support. Right now, they’re all looking in...
Chatbot vs Conversational AI: What Are The Differences

Chatbot vs Conversational AI: What Are The Differences

Chatbots are an entrenched part of our online experience. Whether you’re browsing an e-commerce website, reading an informative blog, or engaging with others on your favorite social platform, the likelihood of a chatbot waiting in the wings to support you is high to...
AI Tools Demystified: A Closer Look at Their Essential Impact

AI Tools Demystified: A Closer Look at Their Essential Impact

Artificial Intelligence, or AI, might sound fancy, but it’s everywhere, quietly changing our world.  Think of AI as the competent helper behind the scenes, improving things in ways you might not even realize.  From your smartphone predicting your next word to...