How Chatbots Increase Conversion Rate and ROI

By Kelly Campbell, Agency Growth Consultant In today’s data-fueled world, your marketing team probably has a hefty tech stack that they lean on in their daily role. With buzzwords like chatbots, machine learning, natural language processing, deep-learning,...

How Do Colors Affect Your Website Conversions?

Web Design and Its Use of Color Psychology There is a sub-field of psychology called color psychology, and it focuses on studying how colors affect human behavior. The premise here is that colors have certain emotions, attitudes, and values associated with them, and...

Chatbots vs Live Chat – Users are Confused

Chatbots vs Live Chat – Users are Confused Ever visit a site and have a chat slider try to engage with you only to find out nobody is there? If you type in your question, you may get one of three responses: After a few seconds you get a live person – a...

Why Your Ecommerce Store Needs A Chatbot…Now

  Why Your Ecommerce Store Needs A Chatbot… Now In an increasingly globalized environment where companies are struggling to offer products/services in different time zones with localized flavors, the cost of maintaining live customer support can be prohibitive —...

Chatbots are Hot for Lead Generation

Chatbots are the next big lead generation tool for marketers and businesses to boost their leads and sales. Over the last three years, users have been flocking to messaging apps for private conversations, and using downloaded apps less. Users spend more time messaging...