Artificial Intelligence and the Amazon Alexa Echo
Back in 2010, Amazon believed that the next big platform would be voice, and their goal was to build a computer in the cloud that is only controlled by your voice. Amazon reached that goal when it released the Amazon Echo in 2015. The original plan for Amazon Echo was...What Are Chatbots?
A Chatbot is a computer program designed to simulate a conversation with a human over the internet. Chatbots are known by other names, such as chatterbot, bot, IM bot, talkbot, interactive agent and Artificial Conversational Entity. Chatbots live within pre-existing...Which Test Won? Comparing CTA Buttons
Which test won? In this A/B test, we compared one Call to Action (CTA) button with three CTA buttons using different targets for an online retailer. Variation B won with a 120% lift. The reason that Variation B won is because the user was presented with a more...Which Test Won? Request vs Schedule vs Get a Demo
Which test won? This is an A/B test where we compared three different Call-To-Action buttons: “Request My Demo” vs “Schedule My Demo” vs “Get My Demo.” Variation B won over the control (variation A) with a 64% lift. The word...
