


How Chatbot Marketing is Changing the Customer Experience
Just a few years ago, business teams would debate whether there was a business case for adding customer service live chat to the company’s website. Since then, technology has progressed rapidly, and an increasing number of our interactions with brands today are...
How AI is Shaping the Future of Business Communication
It’s undeniable that AI is taking an ever-more prominent place in the business world, particularly when it comes to communications. Chatbots, predictive analytics, virtual assistants – these are just some of the tools that businesses are using to optimize...6 Biggest Challenges of AI Marketing and How to Solve Them
AI—“Will it help us or replace us?” mused computer scientist Mesan Ali in his recent Unlayer article. Though a tantalizing thought, there does seem to be a clear answer. For the time being, AI does not seem set to take over human ability due to its certain drawbacks...