VWO’s New SmartStats Bayesian Statistics
In October 2015 VWO is launching its new SmartStats which runs on Bayesian statistics. This will provide better understanding on how long to run a test for conversion rate optimization. They do not get into the algorithm but discuss the benefits of being able to view...Don’t Be Tricked With False Positives When A-B Testing
Often when running conversion rate optimization A/B testing (split testing) the tests are concluded too early even though the results are showing a statistically accurate result. To avoid this false positive a general understanding of the life of a test and what can...Conversion Rate Optimization Hacks – #CROHacks 41-50, Which Test Won
CRO Hacks #41 to #50 conversion rate optimization hacks that will improve your sites conversion rate and provide user insights about your site and busines. These conversion hacks came from the TLE 2015 Which Test Won conference. This post is updated every time I...Conversion Rate Optimization Hacks – #CROHacks 11-20
CRO Hacks #11 to #20 conversion rate optimization hacks that will improve your sites conversion rate and provide user insights about your site and busines. I have successfully used most of these CRO hacks for clients on landing pages, ecommerce or across a whole site....What Conversion Experts Test First For Quick Results
Before you run off with this data, remember your first step is to build a baseline to measure against. There are a number of tools to do this, from quantitative tests such as form metrics, funnel metrics and heat maps to qualitative testing such as popup surveys and...
