10 Ways to Improve Email Open Rates
The conversion rate of an email is heavily weighted by the subject line. Your prospects will look at the subject line for less than two seconds. That is about as much time as they get with a billboard on a highway. A subject has to intrigue your prospect enough that...How The Number of Fields Affect Form Conversions
As Marketers we struggle between asking all the questions we can and getting no response and asking a few questions never being satisfied but getting more results. In this test below the desire to understand the customer location and industry was tested against a...What Converts Better, Form On The Right or Left?
10% More Conversions We have all seen forms on the right, left, top, bottom and wondered which is better. In this A/B test when the from was placed on the right there was a 10% increase in conversions. When you have little text and images this format converts better....Which Has Higher Form Conversions, Text or Steps 1,2,3?
22% More Conversions Which has higher form conversions, (A) a short sentence enticing the user to fill out the form or (B) a 1,2,3 step process instructing the user of the process? You guessed it the 1,2,3 step process. In an A/B test using 1,2,3 type instructions...
