Amazon Prime Day 2023 Review: Key Findings & Insights

What is Prime Day? Amazon Prime Day is an annual two-day shopping event that offers exclusive deals and discounts to Prime members. The first Prime Day was held in 2015, and it has grown in popularity every year since. In 2023, Prime Day was held on July 11-12, and it...

A Complete Guide to Ecommerce Email Marketing in 2025

From being invented as a personal communication channel in the late 1970s to impacting about $10 billion in revenue worldwide in 2023, emails have come a long way. With returns on investment from email marketing campaigns going as high as 4100% ($41 back for every $1...
9 Essential CRO Tests for E-Commerce Success

9 Essential CRO Tests for E-Commerce Success

What is CRO? Conversion Rate Optimization (CRO) is a systematic approach to improving the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. It involves analyzing user behavior,...
Battle of the AI: ChatGPT vs. Bard vs. Bing

Battle of the AI: ChatGPT vs. Bard vs. Bing

The internet is absolutely a buzz with chatbots. Since the launch of ChatGPT in November 2022, the internet has become an AI battleground for Big Tech. It seems like every other day, a new company is releasing its own chatbot that promises to be the only virtual...
Moving Away from Magento: Where Businesses Can Turn To Next

Moving Away from Magento: Where Businesses Can Turn To Next

Are you trying to figure out the best eCommerce platform to launch your business? Or are you a business currently using Magento and finding it more of a headache than it’s worth? In this article, we will review and compare several eCommerce platforms so you can feel...
7 Useful Reasons Why AI Chatbot Software Can Help Grow Your Business

7 Useful Reasons Why AI Chatbot Software Can Help Grow Your Business

Many businesses that want to be future-proof shouldn’t be afraid of tech advancements in the right places. That’s why there are a lot of small to large companies that are embracing AI tools, just like AI chatbot software. If you don’t know what it is, an AI chatbot...