Unpacking the Results: Cyber Week 2023
Back in October, Adobe Analytics released their 2023 Holiday Spending forecast, which predicted that holiday sales (Now.1 to Dec.31) would reach $221.8 billion, representing a 4.8% growth year-over-year (YoY). Extreme discounts and the popularity of Buy Now, Pay Later...
How AI Can Help in E-commerce Customer Support
Customer support is a pivotal element for success within the e-commerce landscape. From corporate behemoths to fast-rising start-ups, e-commerce businesses of all sizes are always looking for ways to improve their customer support. Right now, they’re all looking in...
Chatbot vs Conversational AI: What Are The Differences
Chatbots are an entrenched part of our online experience. Whether you’re browsing an e-commerce website, reading an informative blog, or engaging with others on your favorite social platform, the likelihood of a chatbot waiting in the wings to support you is high to...
AI Tools Demystified: A Closer Look at Their Essential Impact
Artificial Intelligence, or AI, might sound fancy, but it’s everywhere, quietly changing our world. Think of AI as the competent helper behind the scenes, improving things in ways you might not even realize. From your smartphone predicting your next word to...
AI Chatbots vs. Human Advisors: Finding the Right Balance in Financial Services
The financial services industry is currently going through a significant transformation, and a major driving force behind this change is the integration of artificial intelligence (AI) and chatbots into various aspects of the sector. As technology advances, it begs...
How Chatbot Marketing is Changing the Customer Experience
Just a few years ago, business teams would debate whether there was a business case for adding customer service live chat to the company’s website. Since then, technology has progressed rapidly, and an increasing number of our interactions with brands today are...
How AI is Shaping the Future of Business Communication
It’s undeniable that AI is taking an ever-more prominent place in the business world, particularly when it comes to communications. Chatbots, predictive analytics, virtual assistants – these are just some of the tools that businesses are using to optimize...6 Biggest Challenges of AI Marketing and How to Solve Them
AI—“Will it help us or replace us?” mused computer scientist Mesan Ali in his recent Unlayer article. Though a tantalizing thought, there does seem to be a clear answer. For the time being, AI does not seem set to take over human ability due to its certain drawbacks...
Chatbot History, Evolution and What the Future Holds
Chatbots are bringing in a transformation in customer service and data processing and doing the work of humans for retailers to give the best shopping experience for their customers. But let us understand how chatbots started, their evolution, and what the future...
