From being invented as a personal communication channel in the late 1970s to impacting about $10 billion in revenue worldwide in 2023, emails have come a long way. With returns on investment from email marketing campaigns going as high as 4100% ($41 back for every $1...
Every business thrives on its brand visibility and the influx of customers, but more importantly, on the actions those customers take, making conversions the ultimate goal of any business. It is necessary to stimulate viewers to take action and convert them from just...
In this age of information, data is wealth. According to a recent study, about 0.33 zettabytes (one zettabyte is equal to a billion terabytes or trillion gigabytes) of data are being created every day. With colossal amounts of data being created daily, collecting and...
Chatbots have become a necessary addition to virtual platforms in almost every way. From handling customer queries to providing data and insights for businesses, AI chatbots and the benefits they provide are becoming the need of the hour. A study by Uberall shows that...
Incorporating chatbots in your business provides abundant advantages, beginning with customer service and lead generation to making conversions and closing deals while enhancing your company’s brand and positive image. Over 80% of customers have reported a...
What is CRO? Conversion Rate Optimization (CRO) is a systematic approach to improving the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. It involves analyzing user behavior,...
A wave of eCommerce has been growing exponentially over the past decade, bringing with it an influx of online customers. Along with it, the need for effective customer service, support, and engagement has become more essential than ever before. With traditional...
Customers are the most important entity in any firm, business, or industry. Acknowledging this importance, a variety of companies have started focusing on the customer engagement part of their business strategy and a great deal of effort that goes into meeting the...
The internet is absolutely a buzz with chatbots. Since the launch of ChatGPT in November 2022, the internet has become an AI battleground for Big Tech. It seems like every other day, a new company is releasing its own chatbot that promises to be the only virtual...
Did you know that chatbots can prove to be a valuable addition to almost every area of your business? Yes, chatbots have been quite a trending topic in a variety of sectors for a variety of reasons. They have revolutionized the way people seek support, get their...
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