Top Trending Products to Boost Your Shopify Store in 2024

Are you looking to start or grow your Shopify store in 2024? Choosing the right products to sell is crucial for success in e-commerce. To help you make informed decisions, we’ve analyzed data from top-performing US Shopify merchants to identify the hottest trending products. Here are some of the best items to consider adding to your store:

1. Vitamins and Supplements

Health and wellness products continue to dominate online sales. From immune boosters to pre-workout formulas, the vitamins and supplements category offers diverse options for entrepreneurs. Recent Google trends show a steadily growing interest in sleep aids like melatonin gummies. 

This graph shows the steady rise in interest in melatonin gummies. It would be interesting to see if the rise corresponds with ‘Back-to-School’.

On popular social media apps like TikTok, there is a growing interest in unique supplements that promise amazing benefits, such as magnesium for sleep and muscle pain, green powders for gut health, and any products that promise to reduce “cortisol face.”

Marketing tip: Partner with fitness influencers to showcase your products’ benefits.

2. Skincare Products 

The skincare industry is booming as consumers prioritize self-care. In terms of aesthetics, many young women want to emulate the “Clean Girl” look, which emphasizes minimal makeup in favor of clear, gorgeous skin. A standard skincare routine will consist of cleanser, moisturizer, sunscreen, serum, exfoliant, and face masks, which gives you a variety of products to work with.

Trending buzzwords that catch consumer attention are “clean beauty,” “hydrating,” “natural,” “no preservatives,” and “sustainable.” Popular ingredients include hyaluronic acid, snail mucin, and retinol. 

K-Beauty (Korean Beauty) has long since dominated the skincare market for trend forward consumers; according to the Pinterest Fall 2024 Report, there is a growing interest in a number of Japanese topics, including nails, room decor, and accessories, so it may be worthwhile to do research on trending Japanese skincare products to stay ahead!

Tip: In an age where consumers are hyper-aware of “ingredient soup” on their skincare, simple is better. Look into products with few or single ingredients.

3. Makeup

Makeup remains a perennially popular category, with new trends constantly emerging. Lip stains have seen consistent interest over the past year and are expected to stay hot in 2024.

With “Clean Girl” still being a dominant aesthetic, searches such as “no makeup makeup” continue to stay on top as consumers look for a way to get this look beyond skincare

“No makeup makeup” maintains a steady popularity with occasional spikes in interest.

 Marketing strategy: Create makeup tutorials to help customers get the most out of your products. A viral makeup look could be the key to your e-commerce success.

4. Coats and Jackets

Outerwear is a lucrative market, driven by seasonal demand and outdoor lifestyle trends. The outdoor clothing market is projected to reach $45 billion by 2027. Consider dropshipping or affiliate marketing to enter this space with lower upfront costs.

This is a list of jackets trending in Google searches

5. Bicycles (Especially E-bikes)

The cycling industry is experiencing a revolution with the rise of e-bikes. Interest in electric bicycles peaks each summer, with the market expected to grow 10% annually until 2030. Even large items like e-bikes can be successfully dropshipped with the right strategy.

6. Arts and Crafts Supplies

Crafting supplies have seen renewed interest post-pandemic. Gen-Z and millennials in particular focus on fostering new hobbies for mental health. According to Pinterest, searches for “fall activities” have increased by 50%, with a strong focus on DIY activities.  Popular niches include crochet kits, paint-by-numbers, and pottery clay. Tap into the sustainability angle by sourcing eco-friendly materials for environmentally conscious crafters.

Source: Pinterest

7. Drinkware

The past virality of the Stanley tumbler has proven that drinkware is a lucrative market. Insulated tumblers and shot glasses are trending in the drinkware category. The tumbler market alone is projected to reach $1.9 billion by 2028. Consider private labeling to create unique drinkware products with your branding.

This shows the rising trending searches for 2024 in Google Trends

8. Wine

Wine enthusiasts seek new and unique experiences, presenting opportunities for e-commerce entrepreneurs. Key trends include rising demand for organic/natural wines, interest in undiscovered wine regions, and the popularity of subscription boxes. Wine subscription services could offer themed boxes like regional tours, natural wine discoveries, or food pairing sets. Adding virtual tastings, customization options, sustainability focus, and limited releases can help differentiate offerings. The key is providing value through curation, education, and unique selections not easily found elsewhere, appealing to wine lovers looking beyond standard retail options. By tapping into these trends, Shopify stores can create compelling wine experiences for customers.

Interest in wine has remained relatively steady since the start of the year, with a spike in the 2023 holiday season.

9. Socks

Not only are socks a popular gift for the holiday season, but they’re also a consistently profitable option for e-commerce. Socks offer endless opportunities for customization and niche targeting. Specific materials such as merino wool have a cult following, while others love to have socks that proclaim their interests in TV shows, movies, and anime. Consider licensed designs or sustainable materials to stand out.

This graph shows the surge in interest during the holidays.

New Breakout terms for 2024

How to Find Trending Products

If you want your store to be successful, you need to stay on top of trends. If you understand what the market wants, you’ll be better able to serve your customers. Here are some online tools that’ll keep you up-to-date

Google Trends

Google Trends is a popular free tool that shows what people around the world are searching for. These searches can be broken down into related product categories, and you can also see the interest in a particular key term over a specified period. 

Pinterest Trend Report

Pinterest is a photo discovery engine that allows users to find and share ideas about recipes, clothing, art, and more. They release seasonal reports that share trending searches from their users. 

Social Media

Popular social media apps like Instagram and TikTok can be excellent tools to find trending and viral products. Follow trending hashtags and pay attention to what popular influencers are promoting.

To Sum it Up…

By focusing on these trending product categories, you’ll be well-positioned to capture consumer interest and drive sales on your Shopify store in 2024. Remember to thoroughly research your chosen niche, identify your target audience, and develop a solid marketing strategy to maximize your success. Just because something is trending and viral doesn’t mean that you should base your entire e-commerce strategy around it. Remember, trends are fickle, and what’s trending one month can be old news the next. When looking into trends, pay attention to the popularity over time. If it’s steady, that may indicate a stable market for you.

Frequently Asked Questions

How can I predict which products will trend in the future?

While it’s impossible to predict trends with 100% accuracy, you can use tools like Google Trends, Pinterest Trend Reports, and social media platforms to identify emerging patterns in consumer interests. Pay attention to steady growth in search volume or social media engagement around certain products or topics over time, rather than just short-term spikes.

How often should I update my product offerings to stay current with trends?

There’s no one-size-fits-all answer, but a good rule of thumb is to review your product lineup at least quarterly. However, you should be constantly monitoring trends and be prepared to add new products or remove underperforming ones more frequently if needed. Balance staying current with maintaining a stable core product offering.

Are there any risks associated with focusing solely on trending products?

Yes, some risks include:

1. Oversaturation of the market leads to intense competition and lower profit margins
2. Difficulty building brand loyalty if you’re constantly changing your product lineup
3. Potential for getting stuck with unsold inventory if a trend dies quickly
4. Challenges in developing expertise in your products if you’re always chasing new trends

What’s the best way to balance trendy items with more stable, evergreen products in my store?

A good approach is to maintain a core selection of evergreen products that consistently sell well while allocating a portion of your inventory (maybe 20-30%) to trending or seasonal items. This allows you to capitalize on trends without risking your entire business on them. Regularly analyze sales data to determine the right balance for your specific store and niche.